Difference Between Social Icons, Links, and Share Buttons

There are two different types of Social Tools that Email Marketing offers. The first are your Social Icons (a.k.a. Social Links). And the second are your Social Share Buttons.

Social Links

The Social Icons, or Links, are added through the Social option, under the Addons menu. These connect your subscribers to your social networking profiles, and show up at the bottom of your campaign.

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You can also add these Social Icons in, anywhere else you want, by using a Email Marketing shortcode.

Social Share Buttons

But the Share Buttons, on the other hand, show up at the very top of your emails, when you send them. They look like this:

Email Marketing social share links at top of email campaign

To place these buttons there, you have to hit Send for that campaign, and tick the social share options that you want to include, on the Details page. Read more about both options, here.

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Tips for Boosting Your Newsletter Engagement

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Engagement also known as “clicks” — this is the actual interaction that your readers have with your email newsletters. And can make a big difference in how many are converting to site traffic and sales. Here are some quick suggestions for increasing engagement:

Target Your Biggest Fans

Email Marketing support is able to create a “Views” list for you. It’s a list of everyone who has viewed your emails, with images, since you began sending. These are your most engaged subscribers because it’s the folks who have been active, in your actual emails. If you want to slice it more recently, we can create a Views list for you that spans just the past couple months, as well.

Although it may not be your biggest list, it is your strongest list. These folks are most likely to engage with what you send. You’ll see a pretty significant increase in your Views and Engagement rates if you send to just this list. And a higher rate of engagement means healthier sending, and more guaranteed delivery rates.

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Write Good Subject Lines

Subject lines draw your readers in! Spend an extra 3 minutes brainstorming a creative subject line or tweaking the one you always use before your next send. Many studies have been done about subject line effectiveness, and thoughtful subject lines always result in greater read rates.

Keep Content Fresh

Keep your content interesting by trying something new: offer a coupon, have a sale, reference current or local events, mention national holidays, or send out a survey (with our SurveyMonkey Addon). All of these are small changes that might freshen up your content and wake up your subscribers.

Use Links Effectively

Adding links to your newsletter makes it easy for your readers to get to your website. You can use the link icon at the bottom of your text or image module to create a link. (It looks like a chain link. Get it?) If you’re already using links in your newsletters regularly, but they just say, Click here, try formatting your links like these examples:

  • You can buy tickets [at my website](http://www.shinedaddy.com)
  • [Buy tickets!](http://www.shineAmazondaddy.com) now!

Descriptive anchor text encourages clicks, and is a good SEO strategy, in general.

Don’t forget to make your images clickable, too. It’s something readers expect.

You can also use the button module to create really enticing calls to action, for your links.

Leverage your lovers

One goal of email marketing is to continually expand your reach to new readers. They can become customers or word-of-mouth marketers for your business – new eyes are a huge asset.

Why not ask people who already love what you’re sending to pass along your newsletter? Encourage people to share or forward to a friend by using all the available tools. Email Marketing offers a whole suite of social share tools that you can add to every email newsletter you send.

Getting Started with Website Builder Version 6

Website Builder lets you quickly create dynamic websites without experience in coding or Web design. It’s as simple as dragging and dropping.

  1. Log in to your ShineDaddy.com account.
  2. Click Website Builder.
  3. Next to the Website Builder account you want to use, click Manage.
  4. From the Welcome to Website Builder window, select the domain name for your website.
  5. Select that you have read and agree to the terms and conditions of the Website Builder Service Agreement, and then click OK.
  6.  Select one of the following setup options, and then complete its steps:
  • Get Your Website Online Fast — It’s the fastest setup option. Your website content is pre-filled, including images, page titles and navigation buttons. Just tell us about your site, pick a template, and then select your pages. You can always replace text and images later.
  • Make Your Website Perfect — It’s the most popular setup option. Simply select a template, and then start working on your website. You can add your own images, text, videos, and more using our drag-and-drop Page Designer.Select one of the following setup options, and then complete its steps:

If you want to build your website from scratch and still get the convenience of a drag-and-drop Page Designer, select I’m pretty advanced. Let me start editing HTML/CSS.

How do domains work?

3d illustration of magic hat with domain names signs

When visitors enter your domain name into a Web browser, the browser request uses your domain name to find the domain name’s associated IP address and, therefore, the website. People use domain names instead of IP addresses because it is easier to remember a name rather than a series of numbers.

Your domain name and its associated IP address are stored in a common database along with every other domain and associated IP address that are accessible via the Internet.

What is the ‘www’ before my domain name?
The www before your domain name is a subdomain, not part of the domain name itself. Therefore, if you set up your www CNAME record to point to your primary A record, your site will resolve both at www.coolexample.com and coolexample.com.

If you can reach your website by typing in your domain without the www but cannot reach it when you type the www, then your CNAME might be set up incorrectly. Follow the instructions below to ensure your domain name’s settings are correct.

What is a URL?

A URL, or Uniform Resource Locator, is the address of an Internet website or webpage. Think of a URL as a street address for the location of information on the Internet. For instance, a complete URL like http://coolexample.com/music, points you to the music page of the coolexample.com website.

Take a look at the anatomy of this URL to better understand how they direct online users to specific information: http://coolexample.com/funky/music.html

Here is where I am going to stop today. Next time, I will be sharing another interesting article with you and you are going to love it.

What is a Domain Name?

A domain name, like www.coolexample.com, is a lot like a street address for a house or business. Let’s use the White House as an example. The street address, 1600 Pennsylvania Avenue, is an exact location — like an IP address. You might not know the exact street address, but when you visit Washington, D.C., you can tell your cabbie that you want to visit the White House and still get there. This is how a domain name is used: It’s an easy way to reach the exact location of a website without having to remember its numeric address.

A domain name consists of, at least, a top-level and a second-level domain. A top-level domain (TLD) is the part of the domain name located to the right of the dot (“.”). The most common TLDs are .com, .net, and .org.

Many domains, also called extensions, can be registered by anyone, like .com, .net, and .org. A second-level domain (SLD) is the portion of the domain name that is located immediately to the left of the dot and domain name extension. For example, the SLD in coolexample.com is coolexample.

Advanced Domain Name Description: A domain name represents a physical point on the Internet — an IP address. The Internet Corporation for Assigned Names and Numbers (ICANN) governs coordination of the links between IP addresses and domain names across the Internet. With this standardized coordination, you can find websites on the Internet by entering domain names instead of IP addresses into your Web browser.

Here is where I am going to stop for today. In my next post, I will be sharing with you an article on how domains work. In this coming article, you are going to learn the art and science of how domain works.

Till then, stay tuned.

Oluwashina Abayomi

All About Autoresponders

What is an Autoresponder?

These campaigns are an awesome way to send a series of interval-based emails to people automatically, when they’re added to a specific list in your subscribers. They are great for sending out welcome emails, follow-ups or a series of emails all about a specific topic.

An Autoresponder, consists of emails that you create, place in a certain order, and then specify the intervals at which they’re sent. You can activate the Autoresponder feature via the Addons menu, at the top of any screen. Just choose Add more and then find the Autoresponder option.

Why would I want to use Autoresponders?

An Autoresponder is different from a regular email because it’s an automated series of emails. You set it up once, and then anyone added to that specific list automatically starts to receive your campaign.

A regularly scheduled email is just a single email you send out to your list on a specific date. The Autoresponder, however, will send out a series of emails, in an order and frequency that you specify, all starting at the time the subscriber signs up. You design how it works, and never have to do another thing with it!

Because it’s automated and pre-set, an Autoresponder is perfect for:

  • automated welcome emails, when someone signs up for your content
  • delivering a sign-up gift download
  • a curriculum, or instructional series of emails
  • a quote or thought-a-day series
  • nudges, reminders, or check-ins for your subscribers

To Set Up an Autoresponder

  1. Activate the feature under Addons at the top of any screen. Choose Add more, and then scroll to the Autoresponder option. Turn it on, and then click on Go set it up. After you’ve activated the addon, you can find it as the Autoresponders option under the Addons menu.
  2. Click New Autoresponder and specify your settings in the Create a new autoresponder screen. These include:
    • The name of the whole Autoresponder
    • The list associated with the Autoresponder (CANNOT be edited).
    • The standard interval between emails (CAN be edited)
    • Whether or not the first email should send immediately
    • Whether or not to send the Autoresponder on a weekend
  3. Click Create my Autoresponder! to save those settings. Then click Add the first campaign, and select Compose new, to create the individual emails. This is exactly the same as composing a regular campaign.
  4. Specify the mailing details for each of the emails that you create. This includes all the normal email sending details, the interval to use to send the email, and whether or not to send the first email immediately after someone subscribes.
  5. After you’ve completed the first email, click Add another campaign, and repeat until you have all of your Autoresponder emails created. You can go back, and change the intervals between them at any time.
  6. Check that everything looks good, and click Start or Run. Anyone already in your associated list will be treated like they just signed up, and they’ll start to receive the campaign. Anyone who is added at any point later will start the campaign at that time.

So How Do the Intervals Work?

Autoresponder intervals are just the amount of time Email Marketing waits before sending the next email in the campaign. You can set the standard interval between emails right when you set up your Autoresponder. And you can also adjust them individually at a later date.

For the first campaign in your Autoresponder, you can decide if you want it to send immediately after the person subscribes to your list or not. For all other emails, the interval is expressed in amount of time AFTER the person receives the PREVIOUS email.

To Change the Intervals

  1. Under Addons, go to Autoresponders.
  2. Click Edit on the individual Autoresponder.
  3. Click on Settings underneath the campaign you want to change.
  4. Change the interval using the buttons at the top. Only for the first email in the Autoresponder, you will have the option to send it immediately, or not.

To Start and Stop an Autoresponder

When you first set up your Autoresponder, it will be paused. You’ll have to manually start it once you’re ready to show it to the world. You can start it from two different locations:

Go to your Autoresponder area.

  • Click Run under any of your Autoresponder thumbnails, OR:
  • If you’re already in a specific Autoresponder, then just click on the Start in the top right.

If your campaign is already running, you can pause it at any time, too. You do this exactly the same two ways as starting it!

Go to your Autoresponders area.

  • Click Pause under any of your campaign thumbnails, OR:
  • If you’re already in an Autoresponder, just click on Pause in the top right.

To Make a Regular Campaign an Autoresponder Email

You can actually clone any regular campaign you create right into an Autoresponder. You’ll need to have the Autoresponder created already so that the campaign can be easily cloned into it.

  1. On your regular dashboard, click the sheep clone button underneath the campaign thumbnail of the email you want to make into an Autoresponder email.
  2. Select the Autoresponder option, and then select the specific one you want to clone it into.
  3. Click Clone and that’s it!

How do I Connect My Signup Form and an Autoresponder?

This is probably the most common use of the Autoresponder feature, or really any auto-responder functionality, in general. When something exciting happens (someone subscribes to your list), you want to react (send them a welcome email)! Who doesn’t? In order to make sure that your Welcome Email campaign sends automatically to your new subscribers, you just have to connect your signup form to the same list that is associated with your Autoresponder. (For details about signup forms, see Signup forms .)

To Connect Your Signup Form to an Autoresponder

You can only associate a single list with each of your campaigns, but you can have several lists (or none!) connected to each of your signup forms:

  1. Click on Signup Forms at the top of your screen.
  2. Click Edit under your specific signup form, in order to adjust which lists are connected.
  3. Check that your Autoresponder list is connected to your signup form, and that your campaign is running, and you’re all set!

For more detailed instructions, check out the Step-by-step Tutorial for Connecting Signup Forms and Autoresponders.

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Best Ways to Build Your Subscribers

The way you build your subscribers lists is crucial to how successful your email campaigns will be. While it may look good to have a large subscribers list, it won’t do you any good if your beautifully designed campaigns are just being deleted, or worse, marked as spam! However, if you build your subscribers the right way to begin with, you’ll find that the time and creativity you pour into your campaigns will pay off.

1. Make sure everyone on your list wants to be there.

This may seems like a weird or obvious place to start, but think about it for a bit. If you receive an email about a service or product you’re not interested in, haven’t heard of, or haven’t purchased in years, then you’re likely to just delete it or flag it as spam. It’s an annoyance and it makes people think less of you and/or your company. Make sure you are not the annoyance in someone’s inbox.

2. Have them sign up to be on your list.

The sure-fire way to be certain someone wants to receive email campaigns from you is if they ask! If you have a booth at an event, you might want to put out a sign up sheet for people who are interested, or put out contact request cards in your store for people to fill out and return to you. The easiest way to have people sign up is to use a signup form on your site that adds their information directly to your subscribers in Email Marketing.

3. Send campaigns to recent customers.

If someone has purchased a product from you in the last 18 months, then it might be a good idea to follow up with them. After all, they know who you are, they’ve clearly shown interest in your product or service, and a little reminder might make a repeat customer! However, if it’s been longer than 18 months, then people might not remember where they purchased their product or service or wonder why they are suddenly receiving emails from you after all this time. It comes back down to not being the cause of that puzzling, annoying random email in someone’s inbox.

4. Don’t purchase a list of email addresses.

No one wants their information sold or given away, even to companies who have products or services they may like based on their interests. Email addresses end up on these lists from signing up with companies who sell or share their information, or by having public email addresses on websites. Either way, it will be puzzling and irritating when they log in to their email account and find your campaign, as awesome as it is, sitting in their inbox without their consent. In fact, there’s a good chance that a lot of what you consider spam in your inbox got there through someone selling or sharing your information. Once again, don’t be the annoyance in someone’s inbox.

If you’re thinking of buying an email list, or have already purchased one, read this now!

5. Let people share your awesome campaigns!

Every campaign you send from Email Marketing has a Forward to a Friend link at the bottom so your readers can share all the great stuff you send with other people they know. Next to that, you can add a Subscribe link that takes them to your default signup form. That way, when people get your campaign from their friend, they can sign up on the spot!

Using these methods, you’ll list will grow naturally and you’ll have better results from your mailings. Also, you will have built yourself and/or your company a great reputation for treating people’s information with respect.