Difference Between Social Icons, Links, and Share Buttons

There are two different types of Social Tools that Email Marketing offers. The first are your Social Icons (a.k.a. Social Links). And the second are your Social Share Buttons.

Social Links

The Social Icons, or Links, are added through the Social option, under the Addons menu. These connect your subscribers to your social networking profiles, and show up at the bottom of your campaign.

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You can also add these Social Icons in, anywhere else you want, by using a Email Marketing shortcode.

Social Share Buttons

But the Share Buttons, on the other hand, show up at the very top of your emails, when you send them. They look like this:

Email Marketing social share links at top of email campaign

To place these buttons there, you have to hit Send for that campaign, and tick the social share options that you want to include, on the Details page. Read more about both options, here.

Tips for Boosting Your Newsletter Engagement

Email Marketing Web Marketing

Engagement also known as “clicks” — this is the actual interaction that your readers have with your email newsletters. And can make a big difference in how many are converting to site traffic and sales. Here are some quick suggestions for increasing engagement:

Target Your Biggest Fans

Email Marketing support is able to create a “Views” list for you. It’s a list of everyone who has viewed your emails, with images, since you began sending. These are your most engaged subscribers because it’s the folks who have been active, in your actual emails. If you want to slice it more recently, we can create a Views list for you that spans just the past couple months, as well.

Although it may not be your biggest list, it is your strongest list. These folks are most likely to engage with what you send. You’ll see a pretty significant increase in your Views and Engagement rates if you send to just this list. And a higher rate of engagement means healthier sending, and more guaranteed delivery rates.

Amazon

Write Good Subject Lines

Subject lines draw your readers in! Spend an extra 3 minutes brainstorming a creative subject line or tweaking the one you always use before your next send. Many studies have been done about subject line effectiveness, and thoughtful subject lines always result in greater read rates.

Keep Content Fresh

Keep your content interesting by trying something new: offer a coupon, have a sale, reference current or local events, mention national holidays, or send out a survey (with our SurveyMonkey Addon). All of these are small changes that might freshen up your content and wake up your subscribers.

Use Links Effectively

Adding links to your newsletter makes it easy for your readers to get to your website. You can use the link icon at the bottom of your text or image module to create a link. (It looks like a chain link. Get it?) If you’re already using links in your newsletters regularly, but they just say, Click here, try formatting your links like these examples:

  • You can buy tickets [at my website](http://www.shinedaddy.com)
  • [Buy tickets!](http://www.shineAmazondaddy.com) now!

Descriptive anchor text encourages clicks, and is a good SEO strategy, in general.

Don’t forget to make your images clickable, too. It’s something readers expect.

You can also use the button module to create really enticing calls to action, for your links.

Leverage your lovers

One goal of email marketing is to continually expand your reach to new readers. They can become customers or word-of-mouth marketers for your business – new eyes are a huge asset.

Why not ask people who already love what you’re sending to pass along your newsletter? Encourage people to share or forward to a friend by using all the available tools. Email Marketing offers a whole suite of social share tools that you can add to every email newsletter you send.

Best Ways to Build Your Subscribers

The way you build your subscribers lists is crucial to how successful your email campaigns will be. While it may look good to have a large subscribers list, it won’t do you any good if your beautifully designed campaigns are just being deleted, or worse, marked as spam! However, if you build your subscribers the right way to begin with, you’ll find that the time and creativity you pour into your campaigns will pay off.

1. Make sure everyone on your list wants to be there.

This may seems like a weird or obvious place to start, but think about it for a bit. If you receive an email about a service or product you’re not interested in, haven’t heard of, or haven’t purchased in years, then you’re likely to just delete it or flag it as spam. It’s an annoyance and it makes people think less of you and/or your company. Make sure you are not the annoyance in someone’s inbox.

2. Have them sign up to be on your list.

The sure-fire way to be certain someone wants to receive email campaigns from you is if they ask! If you have a booth at an event, you might want to put out a sign up sheet for people who are interested, or put out contact request cards in your store for people to fill out and return to you. The easiest way to have people sign up is to use a signup form on your site that adds their information directly to your subscribers in Email Marketing.

3. Send campaigns to recent customers.

If someone has purchased a product from you in the last 18 months, then it might be a good idea to follow up with them. After all, they know who you are, they’ve clearly shown interest in your product or service, and a little reminder might make a repeat customer! However, if it’s been longer than 18 months, then people might not remember where they purchased their product or service or wonder why they are suddenly receiving emails from you after all this time. It comes back down to not being the cause of that puzzling, annoying random email in someone’s inbox.

4. Don’t purchase a list of email addresses.

No one wants their information sold or given away, even to companies who have products or services they may like based on their interests. Email addresses end up on these lists from signing up with companies who sell or share their information, or by having public email addresses on websites. Either way, it will be puzzling and irritating when they log in to their email account and find your campaign, as awesome as it is, sitting in their inbox without their consent. In fact, there’s a good chance that a lot of what you consider spam in your inbox got there through someone selling or sharing your information. Once again, don’t be the annoyance in someone’s inbox.

If you’re thinking of buying an email list, or have already purchased one, read this now!

5. Let people share your awesome campaigns!

Every campaign you send from Email Marketing has a Forward to a Friend link at the bottom so your readers can share all the great stuff you send with other people they know. Next to that, you can add a Subscribe link that takes them to your default signup form. That way, when people get your campaign from their friend, they can sign up on the spot!

Using these methods, you’ll list will grow naturally and you’ll have better results from your mailings. Also, you will have built yourself and/or your company a great reputation for treating people’s information with respect.

Welcome to the new Shine Daddy Blog!

Shine Daddy Web Design, Affiliate Marketing, and Online Marketing Blog

Welcome to the new Shine Daddy Blog. We are so excited to re-launch this blog for the second time after it’s being taking down in January, 2016. We intend to use this online platform to raise awareness about our website design and hosting services and its mission, and – most importantly – to teach everyone about the web, giving us an opportunity to hear from you.

We will be posting regularly on this blog, addressing a variety of topics including domains, website design and hosting, web marketing, web security, affiliate marketing, online business and many more.

This is an additional way of communicating with you.

We hope you will comment on our posts and on the comments of others. Please be sure to read the Blog regularly for more tips. Comments are moderated and we will review them and get them up as quickly as possible during regular business hours.

If you have questions, please send an email to info@shinedaddy.com or use contact us links above to get in touch with us:

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Thank you for visiting,

Wishing you the best,

Oluwashina Abayomi
CEO/Founder
Shine Daddy Operarting Company Limited